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Gutsy Athletic

Rebranding for success

Gutsy Athletic™ approached Crewfitly with the goal to become a force in baseball team sales through building trust & showing passion for baseball to their customers. We created a more cohesive messaging and design language across their storefront

04.
THE MISSION

Gutsy Athletic™ approached Crewfitly with the goal to become a force in baseball team sales through building trust & showing passion for baseball to their customers. We created a more cohesive messaging and design language across their storefront.

Crewfitly also ensured that their brand was fluid through their website and promotional materials.

Gutsy athletics

Seize the moment

Gutsy athlethics

Gutsy athlethics

Seize the moment

Gutsy athletics

05.
THE IMPACT

Since the website launch:
Bounce rates dropped
Conversion rate more than doubled
Quality of leads have improved (in both consistency and motivation to buy)

is baseball player
is red gutsy logo
is gutsy dark and red logo
is gutsy black logo

06.
THE OUTCOME

Crewfitly designed Gutsy Athletics' visual identity from the ground up, capturing the brand's excitement and value through a new logo and brand style guidelines. An effective website was also developed to generate leads and convert customers.

is gutsy athletic logo on shirt